Social Media Assistant - Ladibug

As a Social Media Intern at Ladibug, I assisted in developing and executing the brand’s digital and community-focused social media strategy across TikTok and Instagram. My responsibilities included planning content calendars, scheduling posts, editing short-form video content, and creating social-first concepts designed to increase engagement and strengthen the brand’s identity within the wellness and lifestyle space. I worked closely with the team to ensure content aligned with Ladibug’s overall branding, balancing trend-driven content with storytelling that highlighted the company’s mission, products, and community presence in New York City.

A major part of my role involved helping shape Ladibug’s online voice and content direction by creating a mix of founder-focused content, product-focused content, wellness and lifestyle content, and trend-based videos tailored toward young women interested in wellness, self-care, and finding community in NYC. I helped position the brand as both product-driven and community-oriented by developing content that promoted not only Ladibug’s primary subscription box product, “The Monthly,” but also the brand’s recurring in-person community events, Ladibug Lounge. This included brainstorming content ideas that connected wellness culture, friendship, city life, and relatable social media trends to the brand’s overall messaging.

In addition to content creation and scheduling, I assisted with influencer outreach by identifying and contacting NYC-based creators for PR gifting opportunities and collaborations.

I regularly attended Ladibug’s monthly Ladybug Lounge events to assist with event execution, capture photo and video content for social media, and create real-time promotional content for TikTok and Instagram Stories. Through this role, I gained hands-on experience in social media strategy, influencer marketing, event promotion, brand storytelling, and community-driven digital marketing within a startup environment.