Brand Management Intern - TREND PR

During the summer of 2024, I was a Brand Management Intern at Trend PR, with an emphasis on video content. I was given the opportunity to head the intern TikTok team and work with clients.

We would have weekly pitch meetings for the @trendpr TikTok, where I would pitch ideas for content to film that week based on research into trends. After my pitches were approved, I continued to research, write scripts, film, edit, and post all content. I often worked with other interns to film videos, getting to direct them on camera and collaborated with the other brand management intern on scripts. I would film 4-5 weekly videos, posting daily to the account.

For client work, I focused primarily on pitching ideas or editing content for their personal social media accounts. I would plan content calendars, edit video footage into Reels and TikToks, write pitch documents with current trends, design graphics, and occasionally attend content sessions with my supervisor. At content sessions, I had an active role in taking photos of clients and assisting in filming video content.

I also extensively researched Spotify playlists for our client's genres and A&R.